It is common to think of Artificial Intelligence (AI) as a cutting edge technology that is part of the distant future. But AI is already so common that it’s almost impossible to remove it from our daily lives. When we complete an online purchase, we interact with AI. When we do a search on a search engine, AI is part of the process. And the same happens when we pass by an online gambling site and casino.
The online gaming industry has grown a lot in recent years, to the point where it is already a business valued at over 220 billion euros. Online casinos are carefully designed to attract as many players as possible. But how do AI technologies fit into this industry, and how can AI help online gambling sites and casinos run more efficiently and securely?
An exemplary case as far as the study of the evolution of AI is concerned, the world of online games has already attracted the attention of more than 700 thousand players in Portugal alone. In our country, around three new gaming licenses are granted every year, a clear indication that the sector is still expanding. If you want to learn more about the various gaming services available nationwide, the portal allvideoslots.com/pt/ provides an exhaustive compendium of the best online casinos and video slots.
Date, date and date: the pillar of Artificial Intelligence
Before we study the specific applications of AI in online games, it is worth remembering that AI is commonly used to analyze large databases of information, or data. In our highly digitized world, the date constitutes all sorts of clues left by users in the online space. These leads are very useful (and profitable) for all kinds of commercial services, as they help companies to create more effective websites and boost their sales. With this article you can learn more about the relationship between AI, services and consumers.
However, this date is so vast and detailed that it cannot be effectively analyzed by human beings. This is where AI comes to the fore: thanks to intelligent algorithms capable of discerning between millions or even billions of data entries, it is possible to draw credible inferences from huge databases of information. In the same way that a clothing store, for example, uses these findings to make small changes to its websites, the same happens in the world of online games.
But AI applications on gambling sites and casinos go much further…
AI as an anti-fraud system
Online casino gaming services are exposed to a large number of scams. Many players try to devise creative systems to “cheat the house” and boost their profit at the gaming tables and online slots. In order to deal with potential cheaters, several online gaming services use advanced AI algorithms that can analyze the behavior of a large number of players and isolate suspicious cases where cheating is likely.
If real casinos use surveillance systems to prevent fraud, online casinos resort to AI specially programmed to police the digital space. It is an extremely positive measure from the player’s point of view, as it contributes to the games being not only safer but also fairer. It is especially pertinent in the case of games that include interactions between two or more real players, such as online poker.
Automation: the future of online gaming?
AI can be an extremely powerful tool when programmed to play specific roles. But the most promising feature of AI technology is its ability to learn autonomously, also known as machine learning. Most AI systems are already able to reach conclusions 100% independently, in a process that is not always discernible by human beings. But what does this mean for the big online gaming brands?
Digital Dealers and Software Development
One of the biggest dreams of the biggest game software producers is full automation. Although there are still several real dealers working for online casino services, most of the dealer’s tasks are already in the hands of intelligent algorithms capable of learning with every move and automatically serving the needs of each player. As with a flesh-and-blood dealer, digital dealers become better over time and are able to respond increasingly effectively to a wide range of challenges.
The gaming software development sector is also looking with great interest to the machine learning advances. The most ambitious plan is to develop digital systems capable of autonomously creating games. For now, however, AI is used by major game software makers to make small changes to games, saving engineers several hours of work.