Apple has had talks with Hyundai Motor and Kia Motors about building an electric vehicle, but the talks It paused recently, according to To report New from Bloomberg.
According to people familiar with the situation, Apple It is also discussing similar plans for the electric vehicle with other vehicle manufacturers.
Work on the covert project called Project Titan has intensified in recent months, and this project has the potential to transform the automotive and supply chain industry in a similar fashion to Apple’s reinvention of the consumer market.
Hyundai, which owns a controlling stake in Kia, backed down in January a statement saying it was in talks with Apple.
The announcement and other reports of the talks alarmed Apple, which has kept development projects secret for years and controls relationships with suppliers with ruthless efficiency.
It is not clear if – or when – discussions between Apple and Hyundai could resume.
There are only a handful of global auto makers with the ability to manufacture vehicles in the bulk required, and it is unclear how many of them would be interested in collaborating with Apple.
There are other hurdles as well, with one person familiar with the situation saying: One of the hurdles is that there is a disagreement within the Hyundai Group over which of its brands, Hyundai or Kia, might build the electric vehicle for Apple.
And the person said: If the talks eventually resume, Kia is seen as more likely and seeks to build an Apple car at its plant in Georgia.
The main concern for the industry remains how seriously Apple is in competing with Tesla, General Motors, and other electric car makers.And whether it needs an existing manufacturer to be able to launch its own product.
The Cupertino, California-based company has a small team of engineers developing drive systems, as well as designers, but with development work in place at an early stage, it is likely that no rollout will happen for another five years.
This indicates that the iPhone manufacturer has more time to decide on potential car industry partners.