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Apple is focusing on virtual and augmented reality devices

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Dan Riccio, a former Apple device leader, is now overseeing the company’s still-secret work on augmented and virtual reality products, according to To report New from Bloomberg.

Riccio resigned from his position last month, after serving as the first vice president of instrumentation engineering since 2012.

At the time, Riccio said he would remain at the company focusing on creating something new, but he did not say what it was.

(Mike Rockwell) Mike Rockwell, who runs Apple’s augmented and virtual reality group, is still responsible for the day-to-day development of these upcoming products, but it is said: Richio has the absolute oversight of the first Apple devices to enter the field.

The company has reportedly faced hurdles it hopes the new CEO will overcome, and it is not certain exactly what these problems are, although they are not sufficient to leave the Rockwell engineering team leader out of office.

The Cupertino tech giant reportedly has more than a thousand engineers working on both virtual reality glasses and Apple glasses.

And there have been reports for years indicating that Apple is working on augmented and virtual reality devices, and this has been supported by Apple’s ongoing investments in augmented reality across iPhones and iPads, in addition to some shy remarks from CEO (Tim Cook) Tim Cook.

The latest reports indicate that Apple is planning for the first time to launch an expensive virtual reality headset as a stepping stone on the road to an even more impressive augmented reality device.

He mentioned Site The Information last week that a virtual reality device could sell for $ 3,000 and launch in 2022.

The primary glasses could be an advanced model aimed at developers and other professionals, as it may provide ultra-high resolution 8K for each eye with spatial audio and LiDAR sensors similar to the iPhone 12 Pro to help place virtual objects in augmented reality.

Apple is also continuing to develop the Apple Glass, which will be a separate AR device intended to complement the iPhone, and may debut in 2023.

It wouldn’t be surprising if Apple dedicates the best talent to this, as as AR and VR technologies mature, there are still big hurdles, and even glasses, like the Oculus Quest 2, tend to have limited processing power, heavy designs, and imperfect tracking.

And if Apple can solve at least some of these issues, it may claim to outpace competitors and possibly gain mainstream adoption that has often proven elusive for Oculus, HTC, and even Sony’s PlayStation VR.

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