Apple is apparently suing a company called Prepear. According to information, the target of this action is the logo of this company that has a service with information to manage and prepare meals. As can be seen, the company’s logo is a pear that, according to the complaint, seen from above is very identical to Apple’s apple.
The Cupertino giant wants the company to change the logo.
Apple doesn't want a pear
Although the name of the application and the service is not very inviting, the truth is that with this opposition from Apple, in addition to the money you will have to spend, you will surely achieve advertising that you never imagined.
The service is nothing extraordinary, basically the Prep offers to manage your shopping list, dishes and recipes. Incidentally, on the Internet, there must be thousands of similar services. However, for some reason, or simply due to chance, this company chose a logo that, as it was created, can be confused with Apple's brand image, according to the giant Apple itself.
So, the giant valued at $ 1.9 billion, is driving a battle for many incomprehensible.
David vs. Goliath
Apple, due to its size and its way of being in the business world, has been subject to lawsuits and has placed other companies under its target. In fact, he had to adjust with Qualcomm, for example, and had another time to bring Samsung into an agreement that most interested him. Sometimes he lost and sometimes he won.
However, in recent times it has tightened its grip on doors. For example, we saw your position vis-à-vis third-party game streaming services, as was the case with Microsoft's xCloud or Facebook Gaming. The company insists on blocking them on its App Store.
If in the previous case, you may even have a reason, the truth is that in this new dispute ... the reason does not seem very on your side. This is because, supposedly, he wants to fight a legal battle to protect his logo. So, whoever threatens you with a pear logo is Prepear.
Costs begin to strangle Prepear
According to the founders of Prepear, which is a spin-off of the service Super Healthy Kids, Apple opposes Prepear's trademark application and requires the company to change the pear-shaped logo.
According to the founders, Apple “objected to the trademark application for our small company, Prepear, requiring us to change our pear-shaped logo, used to represent our brand in the revenue management and planning business. of meals.
Prepear's founders emphasize that it is a very small company with only five employees. The legal fight with Apple has already cost "many thousands of dollars" and they have already been forced to fire a team member due to the added burden of legal costs. However, Prepear says it feels a "moral obligation" to take a stand against Apple's "aggressive legal action".
According to small Prepear, Apple “opposed dozens of other trademark applications filed by small companies with fruit-related logos” and that many of these logos were eventually changed or abandoned.
Most small businesses cannot afford the tens of thousands of dollars it would cost to fight Apple.
Explained the founder of the Prepear service in a publication on Instagram.
Cost versus benefit of a war with Apple
The truth is that the fight could bring many losses to the company. However, publicity and the voices that may be raised in your favor can also be an asset. Especially because if the company knows that Apple, in a certain segment, is fighting logos that are images of fruit, going against a giant of this size has to take its responsible to weigh the "must and there".
It is a terrible experience to be attacked legally by one of the largest companies in the world, even when we clearly have done nothing wrong and understand why most companies simply give in and change their logos.
Prepear claims that “they feel a moral obligation to take a stand against Apple's aggressive legal action against small businesses and to fight for the right to maintain our logo. We are defending ourselves from Apple not just to maintain our logo, but to send a message to big tech companies that intimidating small businesses has consequences.
They mentioned the heads of the company.
In some ways it is a strange position, not least because your business lives a lot of its action within the ecosystem of Apple and Google. Its application for iOS and Android is the main means of attracting users. Does this arm of interest interest you?