Apple and other tech giants could again be targeted by the EU. After this week the Cupertino company has received a court decision in its favor, which frees it from a € 13 billion payment to Ireland, the company will again be in the sights of a possible investigation. Now Siri will be under scrutiny, with Apple subject to a fine of around € 23 billion.
In addition to Apple, Google Assistant and Amazon Alexa will also be under scrutiny.
European Union again looking to Apple
As reported, the Cupertino company this week received a first victory in a lawsuit filed by the European Union in 2013. Thus, on the basis of this process would be taxes that were not paid and that the EU considered to be illegal. In 2016, the commission imposed a fine of 13 billion euros on Apple. The American company contested it and this week the EU General Court found it right.
Driving this process is European Commission Executive Vice President Margrethe Vestager, responsible for the Competition portfolio. The Commissioner now has the information analysis of 400 companies to see if there is any possible misconduct with voice assistants. On target will be Apple's Siri systems, Google's Google Assistant, and Amazon's Alexa.
In that sense, if a crime is eventually found, the companies responsible for these voice assistants may face a charge antitrust (laws adopted to curb monopoly practices).
Google, Amazon and others are also on the radar
In the past, such inquiries have led to the application of multimillion-dollar fines against various industries related to energy, finance and even pharmaceuticals. As noted, the EU is trying to get information from 400 companies, to send a message to industry giants like Apple, Amazon, and Google. A message that is intended to keep them under control.
Companies that break the rules of the voice assistant in relation to the competition may be fined 10% of their overall income. That is, Apple's global revenues of $ 260 billion last year could be fined $ 26 billion (about 23 billion euros).
This measure comes due to the inherent amount of consumer data that IoT products and recent smart products work with and store.