The video game giant Epic Games – developer of the popular Fortnite game – on Thursday challenged Apple by adding a new payment option to the game that circumvents the 30% that Apple gets from developers through the App Store. App Store.
It is clear that Epic knew that it would be expelled from the App Store for blatant violation of Apple’s rules. After hours of making the change to its application, Apple withdrew the Fortnite game. Shortly thereafter, Epic filed a prepared lawsuit against Apple, claiming it had an unfair advantage by setting the rules for the only distribution channel for apps on the iPhone. It also launched an in-game event in Fortnite, in which it mocked the power of Apple with a parody of the popular 1984 Apple commercial for the Mac.
What Epic did is a revolution against Apple, which is the largest company in the world with a market value of about $ 2 trillion. Epic is also the latest tech company to revolt against Apple’s app store policies, hoping to capitalize on the current discontent against major tech companies, and to use this moment to put a blot on Apple’s grip on the mobile app ecosystem.
And over the past year, there has been a growing list of companies that have been talking openly and forcefully about their disagreement with the percentage that Apple gets from the App Store. Spotify, which filed a monopoly complaint against the company in the European Union last year, issued a statement in support of Epic, just hours after the Fortnite game was pulled from the app store. Other companies with popular apps also supported Epic’s move. In addition to the growing list of branded companies that have recently spoken out against Apple’s 30% of sales in the App Store, as well as other policies.
Google and Microsoft, which have new video game streaming services, are not permitted to place these apps on the App Store due to Apple’s rules. She has told Apple’s site Business Insider Last week the reason for this is that it cannot individually review every game featured on these streaming services.
Epic is believed to be aiming to leverage its huge fan base against Apple’s policies, portraying it as the kind of sinister company that stands against their gaming pleasure.