Amazon’s palm scanning technology, Amazon One, has always been more useful for many situations than just quick payments. In fact, it’s about Amazon controlling and verifying the identities of each person, the company hopes to deploy its service in public spaces such as offices and stadiums among others.
Today, Amazon announced the technology’s first official release at an entertainment venue as part of a signed partnership with box office company AXS. Amazon One will be available to validate entry to Colorado’s famous Red Rocks Amphitheater, an outdoor venue built on a rocky outcrop.
This is the first time the technology is deployed outside of Amazon and Whole Food stores, Amazon hopes the technology will be added “to more AXS ticketing locations in the future.” People can sign up for the scheme at dedicated stations at the Red Rocks site, with these booths and analyzing the unique patterns of veins and lines in their palms to register and later verify their identities.
Amazon is trying to argue that this technology is more convenient than regular contactless cards and even QR codes. The truth is that nowadays you can’t lose your palm the way you can lose a physical ticket, although most tickets are available on phones these days.
Countless privacy experts have expressed skepticism about Amazon’s ambitions. The company is unlikely to make money from Amazon One and instead, Amazon may be interested in the data it might collect. If Amazon One becomes standard use in physical and local stores, the company will gain the best insight into customers’ shopping habits and hobbies.
At the moment there still doesn’t seem to be a big push behind this new technology. It’s been a year and Amazon says that “tens of thousands of customers have signed up and used the service to sign in and pay only at participating Amazon stores.” The company is also trying to encourage entries, offering $10 for a palm print.