Amazon announced today, Wednesday, the addition of the podcast feature to its Amazon Music streaming service, which led to the decline of Spotify’s shares by more than 6 percent.
The US e-commerce giant said on statement: Users in the United States, the United Kingdom, Germany, and Japan will be able to stream podcasts for free across all levels of (Amazon Music) service.
The company offers users a set of paid and free, ad-supported options to access the Amazon Music service. Prime customers also get access to over 2 million songs without ads as part of their $ 119 yearly membership.
The company is launching the podcast feature as the industry becomes increasingly competitive. Spotify has invested heavily in the production of the original podcast and has acquired four companies to expand its library, including: The Ringer, Gimlet Media, Anchor and Parcast. Meanwhile, Apple’s Podcasts app hosts a host of content for free, and it installs by default on iPhones.
The company will offer listeners original and curated content. Its music streaming service will feature popular podcasts like: Radiolab, Planet Money, and Crime Junkie, in addition to original shows produced exclusively for the celebrity-hosted service, such as producer (DJ Khaled), actor (Will Smith), and sports broadcaster ( Dan Patrick) and musician (Becky G). Starting in February, Amazon will be the exclusive agent for Disgraceland, a popular podcast program.
The multimedia podcast program hosted by PKG will demonstrate a new integration between the services (Amazon Music) and (Twitch), an integration that was announced earlier this month. This feature allows musicians to link their personal files on the Amazon-owned video site to the streaming service, allowing users to watch live Twitch content in the music app.
The company said: Its Echo devices will pull content from Amazon’s music library when users ask their devices to play a podcast.