Amazon today launched an online pharmacy in India to serve the southern city of Bengaluru, the latest move by the e-commerce giant to expand its reach in a major developing market.
Amazon said: The Amazon Pharmacy service has started and will soon provide delivery services across the city. They offer both over-the-counter and prescription medicines as well as essential health devices and traditional Indian herbal medicines.
The move comes amid increasing competition in India with its rivals: Flipkart, owned by Walmart, and the online grocery service JioMart, owned by billionaire Mukesh Ambani.
And Amazon decided last month to open 10 new warehouses in India and start offering auto insurance. Reuters reported in June that it had also obtained a permit to deliver alcoholic beverages in the Indian state of West Bengal.
India has not yet finished setting the regulations for the sales of online medicines or e-pharmacies, but the growth of online sellers, such as: (Medlife), (Netmeds), and (PharmEasy) has threatened traditional pharmacies.
The companies said: They comply with all Indian laws, even as many groups of merchants continue to protest against e-pharmacies, saying that they will lead to the sale of medicines without proper verification.
On a separate note, Amazon a few days ago renamed its brand (Twitch Prime), by dropping the name (Twitch) and emphasizing the main part of the brand, so that the name of the service is now (Prime Gaming) Prime Gaming.
The (Twitch Prime) service gives subscribers of the Amazon Prime service privileges on the company’s live broadcasting platform.