That’s how Amazon can now move to a live audio service focused on music, and the service could compete more with Spotify than with Clubhouse. Amazon may then be the next to join the live audio bandwagon, although their participation may not be what we expected.
Sources say Amazon is developing a live audio offering that would focus on music, including concerts and other events – more like Spotify than Clubhouse. The company is considering podcasts and radio shows as extensions, but Amazon Music would lead the project.
Amazon Music and Twitch have teamed up to bring live streaming to the Amazon Music app. Since September 2020, artists have been able to do things like stream live performances and charity events or host Q&A directly on Amazon’s music app, with fans being able to switch between live streams and music on demand.
The Amazon Music app sends push notifications when the artists we follow start live streaming. Amazon Music features a new “Live” navigation page, and the companies say they’ve made it easier for artists to launch their Twitch channels on the new Amazon Music for Artists app. More than 1,000 artists have already connected their accounts.
Internet giant Amazon also hopes to embed live audio on Twitch. The sources did not say how or when this function could arrive. The article’s author notes that Engadget asked Amazon for a comment on the rumors. It wouldn’t be surprising if Amazon jumped into the live audio space, at least.
Amazon recently integrated Twitch streams into the music application and the company’s Business Wondery acquisition of a podcast subscription in 2020, which signaled its intention to delve even further into audio. There is also the simple question of competition. Spotify, Twitter Spaces and Facebook’s audio rooms can pose a threat, even if the Clubhouse doesn’t. That would give Amazon a foothold before others dominate the category.