This past holiday season in the United States, Google services were used by shoppers related to shopping more than any other source, and when searching for products with competitive prices, 40 percent of global shoppers say they turn to Google to find the best deal. Persons They are actually shopping online For the holidays, retailers have to adapt quickly to be ready for this consumer demand.
In light of these changing consumer behaviors, Google is offering more ways to help you meet the growing demand during the holidays by making it easier and faster to implement product promotions, boosting your visibility for new customers, and providing new tools to uncover meaningful insights into your performance.
To help retailers maximize the width of their deals, promotions will be available to all US retailers and will be much easier to use on holidays. As you can expect faster average approval times and easier editing benefits for promotions, this means that you are now able to better respond to shoppers’ demand, such as extending an existing promotional period or participating in a quick sale.
Display products to new shoppers:
You can now list your products on Google for free all over the world, as retailers can also subscribe to free local listings in Merchant Center, which allows your products to appear in the store in free listings via Google services such as search and the (Shopping) tab.
In addition, Google is offering new ways for businesses to attract local customers looking to meet nearby and highlight fast and free shipping.
Now US certified retailers can add links to their online store directly to their Google business profile so shoppers can easily place a pick-up or delivery order for the holiday season when looking for local businesses.
Get the full picture of your performance with more ideas:
Last month, the Performance Chart expanded to include Shopping campaigns to help you plan your budget more effectively during the peak season, plus, within the next month you can anticipate auction insights, such as impression and share outlook, to show how you are performing in specific product categories compared to categories. Other. This can be found in Google Ads reports for Search and Shopping campaigns.